Effective Date: 01/01/2022
Last Updated: 10/10/2025
1. INTRODUCTION
Vesta LLC (“we,” “us,” or “our”) operates Vestaiowa.com (the “Website”). This Privacy Policy explains how we collect, use, disclose, and protect information from visitors and users of our Website.
Contact Information:
Vesta LLC
849 Quarry Rd STE 100 Coralville, IA 52241
(319) 338-3782
2. INFORMATION WE COLLECT
2.1 Information You Provide Directly
We collect personal information that you provide to us through:
- Text messages sent to (319) 338-3782
- Phone calls to (319) 338-3782
The types of information we may collect include:
- name, email address, phone number, inquiry details, etc.
2.2 Information Collected Automatically
When you access our Website, information is automatically collected through various technologies and plugins, including:
IP Addresses and Device Information:
- IP address
- Browser type and version
- Operating system
- Device type
- Screen resolution
Cookies and Tracking Technologies: We use cookies and similar tracking technologies for analytics, website functionality, and performance monitoring purposes.
2.3 Information Collected Through Plugins
Our Website uses the following plugins that may collect information:
Google Site Kit (Google Analytics 4, Search Console, and PageSpeed Insights)
We use Google Site Kit to connect our Website to multiple Google services:
Google Analytics 4 (GA4):
- Collects and analyzes website usage data using an event-based measurement model, including:
- Page views and screen views
- User engagement metrics (scroll depth, outbound clicks, file downloads, video engagement)
- Traffic sources and campaign attribution
- Geographic location (city/region/country level)
- Browser, device, and operating system information
- User behavior flows and navigation patterns
- Session duration and engagement time
- Demographic data (age range, gender) if enabled
- Interest categories if enabled
- Uses cookies and other identifiers including:
- First-party cookies (e.g., _ga, ga[container-id])
- Google signals (if enabled) to enable cross-device tracking
- User-ID (if implemented) to track authenticated users across devices
- Event data retention: – 2 Months
- User data retention: no automatic expiration]
- Processes data on Google servers which may be located outside of Iowa and the United States
Google Search Console:
- Monitors our Website’s presence in Google Search results
- Collects data about:
- Search queries that lead users to our Website
- Click-through rates from search results
- Website indexing status and issues
- Mobile usability data
- Core Web Vitals performance metrics
- Average position in search results
- Does not use cookies but accesses anonymized search performance data
- Typically retains data for 16 months
PageSpeed Insights:
- Analyzes our Website’s loading performance and user experience
- Collects technical performance data including:
- Page load times
- Core Web Vitals metrics (Largest Contentful Paint, First Input Delay, Cumulative Layout Shift)
- Mobile and desktop performance scores
- Technical optimization opportunities
- Uses aggregated data from the Chrome User Experience Report
- Individual session data is not stored long-term
All data collected through Google services is processed by Google and subject to Google’s Privacy Policy.
Really Simple Security
- Enforces SSL/HTTPS connections across the Website
- Detects and fixes mixed content issues (insecure content on secure pages)
- May collect security-related data including:
- HTTP to HTTPS redirect information
- Security headers implementation
- Login security data
- Works in conjunction with SSL certificates to ensure encrypted connections
Wordfence Security
- Collects IP addresses for security monitoring and threat detection
- Logs login attempts (successful and failed)
- Monitors and blocks malicious traffic and bot activity
- Stores security logs including blocked IP addresses and access attempts
- Collects information about security threats and vulnerabilities
3. HOW WE USE YOUR INFORMATION
We use the collected information for the following purposes:
- Analyzing website traffic, user behavior, and engagement through Google Analytics 4 to improve our Website
- Understanding how visitors find our Website through search engines via Google Search Console
- Monitoring and improving website performance and loading speed through PageSpeed Insights
- Optimizing our Website’s search engine visibility and user experience
- Measuring the effectiveness of our content and marketing efforts
- Maintaining website security and preventing fraud through Wordfence
- Protecting against malicious activity and unauthorized access
4. DATA RETENTION
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by applicable state and federal law. [MISSING: SPECIFIC RETENTION PERIODS FOR DIFFERENT DATA TYPES, IF ANY]
5. HOW WE SHARE YOUR INFORMATION
5.1 Third-Party Service Providers
We may share your information with third-party service providers, including:
- Google LLC (via Google Site Kit):
- Google Analytics 4: Website analytics, user engagement, and behavioral data
- Google Search Console: Search performance and indexing data
- PageSpeed Insights: Website performance and speed metrics
- All data is processed according to Google’s Privacy Policy at https://policies.google.com/privacy
- Wordfence (Defiant Inc.): Security monitoring data including IP addresses and access logs
- Rocket.net: Web hosting, server infrastructure, and SSL/TLS certificate services for secure connections
These service providers are contractually obligated to use your information only as necessary to provide services to us.
5.2 Legal Requirements
We may disclose your information if required by law, court order, subpoena, or other valid legal process, or to protect our rights, property, or safety.
6. COOKIES AND TRACKING TECHNOLOGIES
Our Website uses cookies and similar technologies primarily for analytics, performance monitoring, and security purposes.
Types of Cookies We Use:
Analytics Cookies (Google Analytics 4):
- _ga: Used to distinguish users (expires after 2 years)
- ga[container-id]: Used to persist session state (expires after 2 years)
- _gid: Used to distinguish users (expires after 24 hours)
- gac[property-id]: Contains campaign-related information (expires after 90 days)
- Track user behavior and navigation patterns
- Help us understand how visitors interact with our Website and measure user engagement
Security Cookies (Wordfence):
- Used to identify and block malicious traffic
- Maintain security logs and threat detection
Performance Cookies:
- Used by PageSpeed Insights and related Google services
- Monitor website loading speed and performance metrics
Managing Cookies: You can control and delete cookies through your browser settings. Note that disabling cookies may affect website functionality and analytics accuracy. To opt out of Google Analytics tracking, you can:
- Install the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout
- Adjust your browser’s cookie settings to block third-party cookies
- Use browser privacy settings or extensions
7. YOUR PRIVACY RIGHTS
As a user located in Iowa, USA, you have certain rights regarding your personal information:
7.1 Access and Correction
You may request access to or correction of your personal information by contacting us at +1 319-338-3782
7.2 Deletion
You may request deletion of your personal information, subject to legal retention requirements. To submit a deletion request, please contact us at +1 319-338-3782]. We will respond to your request within 30 days
7.3 Opt-Out Rights
- Google Analytics: Install the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout
- Cookies: You can disable cookies through your browser settings, though this may impact website functionality
- Google Ads Personalization: Opt out at https://adssettings.google.com
8. DATA SECURITY
We implement reasonable security measures to protect your personal information, including:
- Wordfence Security plugin for real-time threat detection and firewall protection
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.
10. CHILDREN’S PRIVACY
Our Website is intended for adults in Iowa, USA. We do not knowingly collect information from individuals under 18 years of age. If we become aware that we have collected information from a minor without parental consent, we will take steps to delete such information promptly.
13. GOOGLE SERVICES SPECIFIC DISCLOSURES
We use multiple Google services through Google Site Kit to better understand and optimize our Website’s performance and visibility.
Google Analytics 4 (GA4):
- Uses an event-based data model that measures user interactions as events
- May use the data collected to contextualize and personalize ads in Google’s advertising network if Google signals is enabled
- Collects data via first-party cookies and other identifiers
- Processes data on servers that may be located outside of Iowa and the United States
- Machine learning is used to fill data gaps and provide predictive metrics
- IP addresses are anonymized by default in GA4
Google Search Console:
- Provides insights about how our Website appears in Google Search
- Uses anonymized search query data
- Does not track individual users but provides aggregated search performance metrics
PageSpeed Insights:
- Analyzes website performance using data from the Chrome User Experience Report
- Uses aggregated, anonymized data from Chrome users who have opted in to syncing their browsing history
- Helps us identify technical improvements to enhance user experience
For more information:
- Google Analytics Terms of Service: https://marketingplatform.google.com/about/analytics/terms/us/
- Google Search Console Terms of Service: https://www.google.com/webmasters/tools/terms
- Google Privacy Policy: https://policies.google.com/privacy
- How Google uses data when you use our partners’ sites or apps: https://policies.google.com/technologies/partner-sites
- Google Analytics 4 Data Collection: https://support.google.com/analytics/answer/9976101
14. CHANGES TO THIS PRIVACY POLICY
We reserve the right to update this Privacy Policy from time to time to reflect changes in our practices or applicable laws.We encourage you to review this Privacy Policy periodically. The “Last Updated” date at the top of this policy indicates when it was most recently revised. Your continued use of the Website after changes are posted constitutes your acceptance of the revised Privacy Policy.
15. CONTACT US
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:Vesta LLC
849 Quarry Rd STE 100 Coralville, IA 52241
(319) 338-3782